{"id":6953,"date":"2026-09-20T14:16:33","date_gmt":"2026-09-20T13:16:33","guid":{"rendered":"https:\/\/trafficsolvers.com\/?page_id=6953"},"modified":"2026-09-21T10:05:06","modified_gmt":"2026-09-21T09:05:06","slug":"monitor-de-comunicacion-ambiental-digital-2026","status":"publish","type":"page","link":"https:\/\/trafficsolvers.com\/es\/monitor-digitale-omgevingscommunicatie-2026\/","title":{"rendered":"Monitor Digitale Omgevingscommunicatie 2026"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"6953\" class=\"elementor elementor-6953\" data-elementor-settings=\"{&quot;element_pack_global_tooltip_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_padding&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true}}\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-06d0bc8 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"06d0bc8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-82fcdb8 ui-col-align-left\" data-id=\"82fcdb8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-327261a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"327261a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>EDICI\u00d3N 2026<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fd3069 animated-fast elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"6fd3069\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:450}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Monitor digital de comunicaci\u00f3n ambiental<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4924a24 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4924a24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>\u00a1Res\u00e9rvalo ahora y rec\u00edbelo a partir del 26 de noviembre!<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27b793a bdt-countdown--align-left bdt-countdown--label-inline elementor-widget elementor-widget-bdt-countdown\" data-id=\"27b793a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"bdt-countdown.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\t\t<div class=\"bdt-countdown-wrapper bdt-countdown-skin-default\" data-settings=\"{&quot;id&quot;:&quot;#bdt-countdown-27b793a&quot;,&quot;msgId&quot;:&quot;#bdt-countdown-msg-27b793a&quot;,&quot;adminAjaxUrl&quot;:&quot;https:\\\/\\\/trafficsolvers.com\\\/wp-admin\\\/admin-ajax.php&quot;,&quot;endActionType&quot;:&quot;none&quot;,&quot;redirectUrl&quot;:&quot;javascript:void(0);&quot;,&quot;redirectDelay&quot;:1000,&quot;finalTime&quot;:&quot;2026-11-26T10:30:00+00:00&quot;,&quot;wpCurrentTime&quot;:1792766640,&quot;endTime&quot;:1795689000,&quot;loopHours&quot;:false,&quot;isLogged&quot;:false,&quot;couponTrickyId&quot;:&quot;bdt-sf-27b793a&quot;,&quot;triggerId&quot;:false}\">\n\t\t\t<div id=\"bdt-countdown-27b793a-timer\" class=\"bdt-countdown-grid\" data-bdt-countdown=\"date: 2026-11-26T10:30:00+00:00\" style=\"x\">\n\t\t\t\t<div class=\"bdt-countdown-item-wrapper\"><div class=\"bdt-countdown-item bdt-days-wrapper\"><span class=\"bdt-countdown-number bdt-countdown-days bdt-text-left\"><\/span> <span class=\"bdt-countdown-label bdt-text-left\">D\u00edas<\/span><\/div><\/div><div class=\"bdt-countdown-item-wrapper\"><div class=\"bdt-countdown-item bdt-hours-wrapper\"><span class=\"bdt-countdown-number bdt-countdown-hours bdt-text-left\"><\/span> <span class=\"bdt-countdown-label bdt-text-left\">Horas<\/span><\/div><\/div><div class=\"bdt-countdown-item-wrapper\"><div class=\"bdt-countdown-item bdt-minutes-wrapper\"><span class=\"bdt-countdown-number bdt-countdown-minutes bdt-text-left\"><\/span> <span class=\"bdt-countdown-label bdt-text-left\">Minutos<\/span><\/div><\/div><div class=\"bdt-countdown-item-wrapper\"><div class=\"bdt-countdown-item bdt-seconds-wrapper\"><span class=\"bdt-countdown-number bdt-countdown-seconds bdt-text-left\"><\/span> <span class=\"bdt-countdown-label bdt-text-left\">Seg<\/span><\/div><\/div>\t\t\t<\/div>\n\n\t\t\t\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ea72f0 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget-tablet__width-inherit animated-fast elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"3ea72f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En el Informe de Comunicaci\u00f3n Ambiental Digital 2026, analizamos cientos de campa\u00f1as y millones de impresiones. Descubra los principales indicadores, las diferencias entre canales y las conclusiones obtenidas sobre el terreno.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c78afba elementor-list-item-link-inline elementor-widget__width-initial elementor-icon-list--layout-traditional elementor-widget elementor-widget-icon-list\" data-id=\"c78afba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"ri ri-megaphone-fill\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Basado en cientos de campa\u00f1as<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"lu lu-tablet-smartphone\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Puntos de referencia por canal<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-brain\" viewbox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M208 0c-29.9 0-54.7 20.5-61.8 48.2-.8 0-1.4-.2-2.2-.2-35.3 0-64 28.7-64 64 0 4.8.6 9.5 1.7 14C52.5 138 32 166.6 32 200c0 12.6 3.2 24.3 8.3 34.9C16.3 248.7 0 274.3 0 304c0 33.3 20.4 61.9 49.4 73.9-.9 4.6-1.4 9.3-1.4 14.1 0 39.8 32.2 72 72 72 4.1 0 8.1-.5 12-1.2 9.6 28.5 36.2 49.2 68 49.2 39.8 0 72-32.2 72-72V64c0-35.3-28.7-64-64-64zm368 304c0-29.7-16.3-55.3-40.3-69.1 5.2-10.6 8.3-22.3 8.3-34.9 0-33.4-20.5-62-49.7-74 1-4.5 1.7-9.2 1.7-14 0-35.3-28.7-64-64-64-.8 0-1.5.2-2.2.2C422.7 20.5 397.9 0 368 0c-35.3 0-64 28.6-64 64v376c0 39.8 32.2 72 72 72 31.8 0 58.4-20.7 68-49.2 3.9.7 7.9 1.2 12 1.2 39.8 0 72-32.2 72-72 0-4.8-.5-9.5-1.4-14.1 29-12 49.4-40.6 49.4-73.9z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">An\u00e1lisis de los resultados<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0745814 animated-fast elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-button\" data-id=\"0745814\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:550}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-sink\" href=\"#download\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-down\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M413.1 222.5l22.2 22.2c9.4 9.4 9.4 24.6 0 33.9L241 473c-9.4 9.4-24.6 9.4-33.9 0L12.7 278.6c-9.4-9.4-9.4-24.6 0-33.9l22.2-22.2c9.5-9.5 25-9.3 34.3.4L184 343.4V56c0-13.3 10.7-24 24-24h32c13.3 0 24 10.7 24 24v287.4l114.8-120.5c9.3-9.8 24.8-10 34.3-.4z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Solicita una copia gratuita<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7cc68fb bdt-backdrop-filter-yes\" data-id=\"7cc68fb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-176cd23 animated-fast elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-image\" data-id=\"176cd23\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;_animation_delay&quot;:&quot;500&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/trafficsolvers.com\/wp-content\/uploads\/2026\/09\/Handboek-Digitale-Omgevingscommunicatie-Traffic-Solvers-header-scaled.jpg\" class=\"attachment-full size-full wp-image-6739\" alt=\"\" srcset=\"https:\/\/trafficsolvers.com\/wp-content\/uploads\/2026\/09\/Handboek-Digitale-Omgevingscommunicatie-Traffic-Solvers-header-scaled.jpg 2560w, https:\/\/trafficsolvers.com\/wp-content\/uploads\/2026\/09\/Handboek-Digitale-Omgevingscommunicatie-Traffic-Solvers-header-300x200.jpg 300w, https:\/\/trafficsolvers.com\/wp-content\/uploads\/2026\/09\/Handboek-Digitale-Omgevingscommunicatie-Traffic-Solvers-header-1024x683.jpg 1024w, https:\/\/trafficsolvers.com\/wp-content\/uploads\/2026\/09\/Handboek-Digitale-Omgevingscommunicatie-Traffic-Solvers-header-768x512.jpg 768w, https:\/\/trafficsolvers.com\/wp-content\/uploads\/2026\/09\/Handboek-Digitale-Omgevingscommunicatie-Traffic-Solvers-header-1536x1024.jpg 1536w, https:\/\/trafficsolvers.com\/wp-content\/uploads\/2026\/09\/Handboek-Digitale-Omgevingscommunicatie-Traffic-Solvers-header-2048x1365.jpg 2048w, https:\/\/trafficsolvers.com\/wp-content\/uploads\/2026\/09\/Handboek-Digitale-Omgevingscommunicatie-Traffic-Solvers-header-18x12.jpg 18w, https:\/\/trafficsolvers.com\/wp-content\/uploads\/2026\/09\/Handboek-Digitale-Omgevingscommunicatie-Traffic-Solvers-header-650x433.jpg 650w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0337a35 e-flex e-con-boxed e-con e-parent\" data-id=\"0337a35\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad6017e animated-fast elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"ad6017e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:450}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lo que descubres en el monitor<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d197ce e-grid e-con-full e-con e-child\" data-id=\"1d197ce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-751b493 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"751b493\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"carrusel de im\u00e1genes\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"polite\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 de 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/trafficsolvers.com\/wp-content\/uploads\/2026\/09\/Handboek-Digitale-Omgevingscommunicatie-Traffic-Solvers-voorkant.png\" alt=\"Manual de Comunicaci\u00f3n Ambiental Digital - Soluciones para el Tr\u00e1fico - Portada\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 de 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/trafficsolvers.com\/wp-content\/uploads\/2026\/09\/Handboek-Digitale-Omgevingscommunicatie-Traffic-Solvers-pagina-3-1-1074x1536.jpg\" alt=\"Manual de Comunicaci\u00f3n Ambiental Digital - Soluciones para el Tr\u00e1fico, p\u00e1gina 3\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 de 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/trafficsolvers.com\/wp-content\/uploads\/2026\/09\/Handboek-Digitale-Omgevingscommunicatie-Traffic-Solvers-pagina-5-1-1074x1536.jpg\" alt=\"Manual de Comunicaci\u00f3n Ambiental Digital - Soluciones para el Tr\u00e1fico, p\u00e1gina 5\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 de 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/trafficsolvers.com\/wp-content\/uploads\/2026\/09\/Handboek-Digitale-Omgevingscommunicatie-Traffic-Solvers-pagina-6-1-1074x1536.jpg\" alt=\"Manual de Comunicaci\u00f3n Ambiental Digital - Soluciones para el Tr\u00e1fico, p\u00e1gina 6\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 de 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/trafficsolvers.com\/wp-content\/uploads\/2026\/09\/Handboek-Digitale-Omgevingscommunicatie-Traffic-Solvers-pagina-7-1-1074x1536.jpg\" alt=\"Manual de Comunicaci\u00f3n Ambiental Digital - Soluciones para el Tr\u00e1fico, p\u00e1gina 7\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 de 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/trafficsolvers.com\/wp-content\/uploads\/2026\/09\/Handboek-Digitale-Omgevingscommunicatie-Traffic-Solvers-achterkant.png\" alt=\"Manual de Comunicaci\u00f3n Ambiental Digital - Soluciones para el Tr\u00e1fico - Contraportada\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewbox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewbox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cd17b45 e-grid e-con-full e-con e-child\" data-id=\"cd17b45\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb7cb5e elementor-list-item-link-inline elementor-widget__width-initial elementor-icon-list--layout-traditional elementor-widget elementor-widget-icon-list\" data-id=\"bb7cb5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"ri ri-megaphone-fill\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">C\u00f3mo se utiliza en la pr\u00e1ctica la comunicaci\u00f3n ambiental digital, bas\u00e1ndose en cientos de campa\u00f1as ejecutadas y millones de impresiones.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-car-side\" viewbox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M544 192h-16L419.22 56.02A64.025 64.025 0 0 0 369.24 32H155.33c-26.17 0-49.7 15.93-59.42 40.23L48 194.26C20.44 201.4 0 226.21 0 256v112c0 8.84 7.16 16 16 16h48c0 53.02 42.98 96 96 96s96-42.98 96-96h128c0 53.02 42.98 96 96 96s96-42.98 96-96h48c8.84 0 16-7.16 16-16v-80c0-53.02-42.98-96-96-96zM160 432c-26.47 0-48-21.53-48-48s21.53-48 48-48 48 21.53 48 48-21.53 48-48 48zm72-240H116.93l38.4-96H232v96zm48 0V96h89.24l76.8 96H280zm200 240c-26.47 0-48-21.53-48-48s21.53-48 48-48 48 21.53 48 48-21.53 48-48 48z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Qu\u00e9 canales digitales se utilizan y en qu\u00e9 se diferencian entre s\u00ed en t\u00e9rminos de alcance, interacci\u00f3n, costes y otras m\u00e9tricas de rendimiento relevantes.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-user\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224 256c70.7 0 128-57.3 128-128S294.7 0 224 0 96 57.3 96 128s57.3 128 128 128zm89.6 32h-16.7c-22.2 10.2-46.9 16-72.9 16s-50.6-5.8-72.9-16h-16.7C60.2 288 0 348.2 0 422.4V464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48v-41.6c0-74.2-60.2-134.4-134.4-134.4z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Se identifican los grupos objetivo y c\u00f3mo responden, con informaci\u00f3n sobre edad, dispositivo y canal, entre otros factores.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-info-circle\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.043 8 8 119.083 8 256c0 136.997 111.043 248 248 248s248-111.003 248-248C504 119.083 392.957 8 256 8zm0 110c23.196 0 42 18.804 42 42s-18.804 42-42 42-42-18.804-42-42 18.804-42 42-42zm56 254c0 6.627-5.373 12-12 12h-88c-6.627 0-12-5.373-12-12v-24c0-6.627 5.373-12 12-12h12v-64h-12c-6.627 0-12-5.373-12-12v-24c0-6.627 5.373-12 12-12h64c6.627 0 12 5.373 12 12v100h12c6.627 0 12 5.373 12 12v24z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Qu\u00e9 resultados arrojan en la pr\u00e1ctica los presupuestos de medios y qu\u00e9 diferencias se observan entre campa\u00f1as, presupuestos y circunstancias.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-brain\" viewbox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M208 0c-29.9 0-54.7 20.5-61.8 48.2-.8 0-1.4-.2-2.2-.2-35.3 0-64 28.7-64 64 0 4.8.6 9.5 1.7 14C52.5 138 32 166.6 32 200c0 12.6 3.2 24.3 8.3 34.9C16.3 248.7 0 274.3 0 304c0 33.3 20.4 61.9 49.4 73.9-.9 4.6-1.4 9.3-1.4 14.1 0 39.8 32.2 72 72 72 4.1 0 8.1-.5 12-1.2 9.6 28.5 36.2 49.2 68 49.2 39.8 0 72-32.2 72-72V64c0-35.3-28.7-64-64-64zm368 304c0-29.7-16.3-55.3-40.3-69.1 5.2-10.6 8.3-22.3 8.3-34.9 0-33.4-20.5-62-49.7-74 1-4.5 1.7-9.2 1.7-14 0-35.3-28.7-64-64-64-.8 0-1.5.2-2.2.2C422.7 20.5 397.9 0 368 0c-35.3 0-64 28.6-64 64v376c0 39.8 32.2 72 72 72 31.8 0 58.4-20.7 68-49.2 3.9.7 7.9 1.2 12 1.2 39.8 0 72-32.2 72-72 0-4.8-.5-9.5-1.4-14.1 29-12 49.4-40.6 49.4-73.9z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">\u00bfQu\u00e9 factores influyen en el rendimiento de una campa\u00f1a, como la duraci\u00f3n, el tama\u00f1o del p\u00fablico objetivo, el \u00e1rea geogr\u00e1fica, el tipo de campa\u00f1a y los canales?.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-pencil-alt\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M497.9 142.1l-46.1 46.1c-4.7 4.7-12.3 4.7-17 0l-111-111c-4.7-4.7-4.7-12.3 0-17l46.1-46.1c18.7-18.7 49.1-18.7 67.9 0l60.1 60.1c18.8 18.7 18.8 49.1 0 67.9zM284.2 99.8L21.6 362.4.4 483.9c-2.9 16.4 11.4 30.6 27.8 27.8l121.5-21.3 262.6-262.6c4.7-4.7 4.7-12.3 0-17l-111-111c-4.8-4.7-12.4-4.7-17.1 0zM124.1 339.9c-5.5-5.5-5.5-14.3 0-19.8l154-154c5.5-5.5 14.3-5.5 19.8 0s5.5 14.3 0 19.8l-154 154c-5.5 5.5-14.3 5.5-19.8 0zM88 424h48v36.3l-64.5 11.3-31.1-31.1L51.7 376H88v48z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Par\u00e1metros pr\u00e1cticos de referencia para la comunicaci\u00f3n ambiental digital, que le permitir\u00e1n interpretar y comparar mejor los resultados de sus propias campa\u00f1as.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9ad1293 e-flex e-con-boxed e-con e-parent\" data-id=\"9ad1293\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4638fc3 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"4638fc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:150}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 preguntas responde el monitor?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-041c632 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"041c632\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00bfQu\u00e9 podemos aprender de cientos de campa\u00f1as de comunicaci\u00f3n ambiental digital? El Monitor re\u00fane datos sobre esfuerzo, alcance, interacci\u00f3n y costes, y ofrece informaci\u00f3n sobre las diferencias entre canales y campa\u00f1as.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-991ef2a e-con-full e-flex e-con e-child\" data-id=\"991ef2a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30da6a6 ui-e-align-left elementor-widget__width-inherit animated-fast ui-e-top ui-e-align-tablet-center ui-e-align-mobile-center elementor-invisible elementor-widget elementor-widget-uicore-icon-box\" data-id=\"30da6a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:250,&quot;position&quot;:&quot;top&quot;,&quot;content_padding&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;content_padding_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;content_padding_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true}}\" data-widget_type=\"uicore-icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <div class=\"ui-e-ico-box\" >\n\n            \n            <div class='ui-e-flex-wrp'>\n\n                \n                <div class=\"ui-e-title-wrp\"><h4 class=\"ui-e-title\"><\/h4><div class=\"ui-e-subtitle\"> \u00bfQu\u00e9 tan grande es una campa\u00f1a? <\/div><\/div>\n            <\/div>\n\n            <div class=\"ui-e-box-content\">\n                \n                <div class=\"ui-e-description\">\n                    <p>\u00bfQu\u00e9 alcance e interacci\u00f3n logran las campa\u00f1as en la pr\u00e1ctica, con qu\u00e9 presupuestos y durante cu\u00e1nto tiempo?<\/p>                <\/div>\n\n                \n            <\/div>\n        <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf3dca3 ui-e-align-left elementor-widget__width-inherit animated-fast ui-e-top ui-e-align-tablet-center ui-e-align-mobile-center elementor-invisible elementor-widget elementor-widget-uicore-icon-box\" data-id=\"bf3dca3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:250,&quot;position&quot;:&quot;top&quot;,&quot;content_padding&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;content_padding_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;content_padding_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true}}\" data-widget_type=\"uicore-icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <div class=\"ui-e-ico-box\" >\n\n            \n            <div class='ui-e-flex-wrp'>\n\n                \n                <div class=\"ui-e-title-wrp\"><h4 class=\"ui-e-title\"><\/h4><div class=\"ui-e-subtitle\"> \u00bfQu\u00e9 canales se est\u00e1n utilizando? <\/div><\/div>\n            <\/div>\n\n            <div class=\"ui-e-box-content\">\n                \n                <div class=\"ui-e-description\">\n                    <p>\u00bfCon qu\u00e9 frecuencia se utilizan los diferentes canales digitales y qu\u00e9 combinaciones son las m\u00e1s comunes en la pr\u00e1ctica?<\/p>                <\/div>\n\n                \n            <\/div>\n        <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60b81ba ui-e-align-left elementor-widget__width-inherit animated-fast ui-e-top ui-e-align-tablet-center ui-e-align-mobile-center elementor-invisible elementor-widget elementor-widget-uicore-icon-box\" data-id=\"60b81ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:250,&quot;position&quot;:&quot;top&quot;,&quot;content_padding&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;content_padding_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;content_padding_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true}}\" data-widget_type=\"uicore-icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <div class=\"ui-e-ico-box\" >\n\n            \n            <div class='ui-e-flex-wrp'>\n\n                \n                <div class=\"ui-e-title-wrp\"><h4 class=\"ui-e-title\"><\/h4><div class=\"ui-e-subtitle\"> \u00bfEn qu\u00e9 se diferencian los canales? <\/div><\/div>\n            <\/div>\n\n            <div class=\"ui-e-box-content\">\n                \n                <div class=\"ui-e-description\">\n                    <p>Desde el alcance y las impresiones hasta el CTR, el CPC y el CPM. Descubre c\u00f3mo var\u00eda el rendimiento y el papel que desempe\u00f1a cada canal.<\/p>                <\/div>\n\n                \n            <\/div>\n        <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-897fb67 e-con-full e-flex e-con e-child\" data-id=\"897fb67\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-01a5b02 ui-e-align-left elementor-widget__width-inherit animated-fast ui-e-top ui-e-align-tablet-center ui-e-align-mobile-center elementor-invisible elementor-widget elementor-widget-uicore-icon-box\" data-id=\"01a5b02\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:250,&quot;position&quot;:&quot;top&quot;,&quot;content_padding&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;content_padding_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;content_padding_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true}}\" data-widget_type=\"uicore-icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <div class=\"ui-e-ico-box\" >\n\n            \n            <div class='ui-e-flex-wrp'>\n\n                \n                <div class=\"ui-e-title-wrp\"><h4 class=\"ui-e-title\"><\/h4><div class=\"ui-e-subtitle\"> \u00bfA qui\u00e9n te diriges y a trav\u00e9s de qu\u00e9 canal? <\/div><\/div>\n            <\/div>\n\n            <div class=\"ui-e-box-content\">\n                \n                <div class=\"ui-e-description\">\n                    <p class=\"PDq2pG_selectionAnchorContainer\" dir=\"auto\" data-start=\"1064\" data-end=\"1166\">\u00bfQu\u00e9 diferencias observamos entre los grupos de edad, los dispositivos y otras caracter\u00edsticas disponibles del grupo objetivo?<\/p>                <\/div>\n\n                \n            <\/div>\n        <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d70796 ui-e-align-left elementor-widget__width-inherit animated-fast ui-e-top ui-e-align-tablet-center ui-e-align-mobile-center elementor-invisible elementor-widget elementor-widget-uicore-icon-box\" data-id=\"3d70796\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:250,&quot;position&quot;:&quot;top&quot;,&quot;content_padding&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;content_padding_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;content_padding_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true}}\" data-widget_type=\"uicore-icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <div class=\"ui-e-ico-box\" >\n\n            \n            <div class='ui-e-flex-wrp'>\n\n                \n                <div class=\"ui-e-title-wrp\"><h4 class=\"ui-e-title\"><\/h4><div class=\"ui-e-subtitle\"> \u00bfQu\u00e9 influye en el resultado? <\/div><\/div>\n            <\/div>\n\n            <div class=\"ui-e-box-content\">\n                \n                <div class=\"ui-e-description\">\n                    <p>Investigamos las diferencias en cuanto a presupuesto, duraci\u00f3n, tama\u00f1o del grupo objetivo, tipo de campa\u00f1a y \u00e1rea de comunicaci\u00f3n, entre otros factores.<\/p>                <\/div>\n\n                \n            <\/div>\n        <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4d3290 ui-e-align-left elementor-widget__width-inherit animated-fast ui-e-top ui-e-align-tablet-center ui-e-align-mobile-center elementor-invisible elementor-widget elementor-widget-uicore-icon-box\" data-id=\"d4d3290\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:250,&quot;position&quot;:&quot;top&quot;,&quot;content_padding&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;content_padding_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;content_padding_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true}}\" data-widget_type=\"uicore-icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <div class=\"ui-e-ico-box\" >\n\n            \n            <div class='ui-e-flex-wrp'>\n\n                \n                <div class=\"ui-e-title-wrp\"><h4 class=\"ui-e-title\"><\/h4><div class=\"ui-e-subtitle\"> \u00bfCu\u00e1l es el punto de referencia? <\/div><\/div>\n            <\/div>\n\n            <div class=\"ui-e-box-content\">\n                \n                <div class=\"ui-e-description\">\n                    <p>\u00bfC\u00f3mo es una campa\u00f1a promedio y dentro de qu\u00e9 rangos se sit\u00faan el alcance, la interacci\u00f3n, los costos y la duraci\u00f3n?<\/p>                <\/div>\n\n                \n            <\/div>\n        <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c18abd e-flex e-con-boxed e-con e-parent\" data-id=\"6c18abd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1491c06 elementor-widget elementor-widget-menu-anchor\" data-id=\"1491c06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"download\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9000b81 elementor-widget elementor-widget-hubspot-form\" data-id=\"9000b81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"hubspot-form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\t<div\n\t\t\tclass=\"hs-form-frame\"\n\t\t\tdata-region=\"eu1\"\n\t\t\tdata-form-id=\"f3f979c2-cb7d-494b-970a-df49d2b4465f\"\n\t\t\tdata-portal-id=\"146878980\"\n\t\t\t >\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ac461d0 e-flex e-con-boxed e-con e-parent\" data-id=\"ac461d0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-80dc659 elementor-widget elementor-widget-heading\" data-id=\"80dc659\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Preguntas frecuentes<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-581ca0d elementor-widget elementor-widget-heading\" data-id=\"581ca0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Preguntas frecuentes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0a286e8 e-con-full e-flex e-con e-child\" data-id=\"0a286e8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-22d68ad e-con-full e-flex e-con e-child\" data-id=\"22d68ad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f4fd81 ui-e-animation-acc-basic ui-e-animation-ico-fade elementor-invisible elementor-widget elementor-widget-uicore-accordion\" data-id=\"4f4fd81\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:100,&quot;collapsible&quot;:&quot;true&quot;,&quot;active_hash&quot;:&quot;no&quot;,&quot;accordion_animation&quot;:&quot;ui-e-animation-acc-basic&quot;}\" data-widget_type=\"uicore-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"ui-e-accordion\" >\n\n                            <div class=\"ui-e-accordion-item ui-e-item\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"ui-e-acc-1\" id=\"ui-e-wat-kost-de-monitor\">\n\n                    <h5 class=\"ui-e-accordion-title ui-e-title ui-right\">\n\n                                                    <span class=\"ui-e-accordion-icon ui-e-icon ui-e-right\" aria-hidden=\"true\">\n\n                                <span class=\"ui-e-accordion-icon-closed\">\n                                    <i aria-hidden=\"true\" class=\"ti ti-plus\"><\/i>                                <\/span>\n\n                                                                    <span class=\"ui-e-accordion-icon-opened\">\n                                        <i aria-hidden=\"true\" class=\"ti ti-minus\"><\/i>                                    <\/span>\n                                \n                            <\/span>\n                        \n                                                <span class=\"ui-e-accordion-title-text ui-e-title-text\" >\n                                                        \u00bfCu\u00e1nto cuesta el monitor?                        <\/span>\n\n                    <\/h5>\n\n                    <div class=\"ui-e-accordion-content ui-e-content\" style=\"display:none;\" aria-labelledby=\"ui-e-wat-kost-de-monitor\" id=\"ui-e-acc-1\">\n                        <p>Puede solicitar el ejemplar de seguimiento de forma gratuita. Tras su publicaci\u00f3n el 26 de noviembre de 2026, tendr\u00e1 acceso a la edici\u00f3n digital.<\/p>                    <\/div>\n\n                <\/div>\n                            <div class=\"ui-e-accordion-item ui-e-item\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"ui-e-acc-2\" id=\"ui-e-voor-wie-is-de-monitor-bedoeld\">\n\n                    <h5 class=\"ui-e-accordion-title ui-e-title ui-right\">\n\n                                                    <span class=\"ui-e-accordion-icon ui-e-icon ui-e-right\" aria-hidden=\"true\">\n\n                                <span class=\"ui-e-accordion-icon-closed\">\n                                    <i aria-hidden=\"true\" class=\"ti ti-plus\"><\/i>                                <\/span>\n\n                                                                    <span class=\"ui-e-accordion-icon-opened\">\n                                        <i aria-hidden=\"true\" class=\"ti ti-minus\"><\/i>                                    <\/span>\n                                \n                            <\/span>\n                        \n                                                <span class=\"ui-e-accordion-title-text ui-e-title-text\" >\n                                                        \u00bfA qui\u00e9n va dirigido el monitor?                        <\/span>\n\n                    <\/h5>\n\n                    <div class=\"ui-e-accordion-content ui-e-content\" style=\"display:none;\" aria-labelledby=\"ui-e-voor-wie-is-de-monitor-bedoeld\" id=\"ui-e-acc-2\">\n                        <p>Para profesionales que trabajan en accesibilidad, movilidad y comunicaci\u00f3n ambiental, incluyendo autoridades viales, contratistas, empresas de tr\u00e1fico y movilidad, consultoras y agencias de comunicaci\u00f3n.<\/p>                    <\/div>\n\n                <\/div>\n                            <div class=\"ui-e-accordion-item ui-e-item\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"ui-e-acc-3\" id=\"ui-e-waarop-zijn-de-inzichten-gebaseerd\">\n\n                    <h5 class=\"ui-e-accordion-title ui-e-title ui-right\">\n\n                                                    <span class=\"ui-e-accordion-icon ui-e-icon ui-e-right\" aria-hidden=\"true\">\n\n                                <span class=\"ui-e-accordion-icon-closed\">\n                                    <i aria-hidden=\"true\" class=\"ti ti-plus\"><\/i>                                <\/span>\n\n                                                                    <span class=\"ui-e-accordion-icon-opened\">\n                                        <i aria-hidden=\"true\" class=\"ti ti-minus\"><\/i>                                    <\/span>\n                                \n                            <\/span>\n                        \n                                                <span class=\"ui-e-accordion-title-text ui-e-title-text\" >\n                                                        \u00bfEn qu\u00e9 se basan estas conclusiones?                        <\/span>\n\n                    <\/h5>\n\n                    <div class=\"ui-e-accordion-content ui-e-content\" style=\"display:none;\" aria-labelledby=\"ui-e-waarop-zijn-de-inzichten-gebaseerd\" id=\"ui-e-acc-3\">\n                        <p>El sistema de monitorizaci\u00f3n se basa en datos de cientos de campa\u00f1as digitales ejecutadas a trav\u00e9s de Traffic Solvers. Analizamos, entre otros aspectos, el uso de los canales, las impresiones, el alcance, la interacci\u00f3n, los presupuestos de medios y las caracter\u00edsticas de las campa\u00f1as.<\/p>                    <\/div>\n\n                <\/div>\n                    <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9d625fe e-con-full e-flex e-con e-child\" data-id=\"9d625fe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-06822e0 ui-e-animation-acc-basic ui-e-animation-ico-fade elementor-invisible elementor-widget elementor-widget-uicore-accordion\" data-id=\"06822e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:100,&quot;collapsible&quot;:&quot;true&quot;,&quot;accordion_animation&quot;:&quot;ui-e-animation-acc-basic&quot;}\" data-widget_type=\"uicore-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"ui-e-accordion\" >\n\n                            <div class=\"ui-e-accordion-item ui-e-item\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"ui-e-acc-1\" id=\"ui-e-hoe-ontvang-ik-de-monitor\">\n\n                    <h5 class=\"ui-e-accordion-title ui-e-title ui-right\">\n\n                                                    <span class=\"ui-e-accordion-icon ui-e-icon ui-e-right\" aria-hidden=\"true\">\n\n                                <span class=\"ui-e-accordion-icon-closed\">\n                                    <i aria-hidden=\"true\" class=\"ti ti-plus\"><\/i>                                <\/span>\n\n                                                                    <span class=\"ui-e-accordion-icon-opened\">\n                                        <i aria-hidden=\"true\" class=\"ti ti-minus\"><\/i>                                    <\/span>\n                                \n                            <\/span>\n                        \n                                                <span class=\"ui-e-accordion-title-text ui-e-title-text\" >\n                                                        \u00bfC\u00f3mo recibo el monitor?                        <\/span>\n\n                    <\/h5>\n\n                    <div class=\"ui-e-accordion-content ui-e-content\" style=\"display:none;\" aria-labelledby=\"ui-e-hoe-ontvang-ik-de-monitor\" id=\"ui-e-acc-1\">\n                        <p>Deje sus datos a trav\u00e9s del formulario de solicitud. Tan pronto como se publique el Informe Digital de Comunicaci\u00f3n Ambiental 2026 el 26 de noviembre, recibir\u00e1 la edici\u00f3n digital por correo electr\u00f3nico.<\/p>                    <\/div>\n\n                <\/div>\n                            <div class=\"ui-e-accordion-item ui-e-item\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"ui-e-acc-2\" id=\"ui-e-kan-ik-de-monitor-delen-met-collegas\">\n\n                    <h5 class=\"ui-e-accordion-title ui-e-title ui-right\">\n\n                                                    <span class=\"ui-e-accordion-icon ui-e-icon ui-e-right\" aria-hidden=\"true\">\n\n                                <span class=\"ui-e-accordion-icon-closed\">\n                                    <i aria-hidden=\"true\" class=\"ti ti-plus\"><\/i>                                <\/span>\n\n                                                                    <span class=\"ui-e-accordion-icon-opened\">\n                                        <i aria-hidden=\"true\" class=\"ti ti-minus\"><\/i>                                    <\/span>\n                                \n                            <\/span>\n                        \n                                                <span class=\"ui-e-accordion-title-text ui-e-title-text\" >\n                                                        \u00bfPuedo compartir el monitor con mis compa\u00f1eros?                        <\/span>\n\n                    <\/h5>\n\n                    <div class=\"ui-e-accordion-content ui-e-content\" style=\"display:none;\" aria-labelledby=\"ui-e-kan-ik-de-monitor-delen-met-collegas\" id=\"ui-e-acc-2\">\n                        <p>S\u00ed. El objetivo del monitor es difundir el conocimiento sobre la comunicaci\u00f3n ambiental digital. Por lo tanto, puede compartir la edici\u00f3n digital de forma segura dentro de su organizaci\u00f3n.<\/p>                    <\/div>\n\n                <\/div>\n                            <div class=\"ui-e-accordion-item ui-e-item\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"ui-e-acc-3\" id=\"ui-e-waarom-brengen-jullie-deze-monitor-uit\">\n\n                    <h5 class=\"ui-e-accordion-title ui-e-title ui-right\">\n\n                                                    <span class=\"ui-e-accordion-icon ui-e-icon ui-e-right\" aria-hidden=\"true\">\n\n                                <span class=\"ui-e-accordion-icon-closed\">\n                                    <i aria-hidden=\"true\" class=\"ti ti-plus\"><\/i>                                <\/span>\n\n                                                                    <span class=\"ui-e-accordion-icon-opened\">\n                                        <i aria-hidden=\"true\" class=\"ti ti-minus\"><\/i>                                    <\/span>\n                                \n                            <\/span>\n                        \n                                                <span class=\"ui-e-accordion-title-text ui-e-title-text\" >\n                                                        \u00bfPor qu\u00e9 lanzan este monitor?                        <\/span>\n\n                    <\/h5>\n\n                    <div class=\"ui-e-accordion-content ui-e-content\" style=\"display:none;\" aria-labelledby=\"ui-e-waarom-brengen-jullie-deze-monitor-uit\" id=\"ui-e-acc-3\">\n                        <p>Los canales digitales desempe\u00f1an un papel cada vez m\u00e1s importante en la comunicaci\u00f3n ambiental, pero a\u00fan existen pocos indicadores pr\u00e1cticos. Con el MDO, nuestro objetivo es ofrecer informaci\u00f3n anual sobre c\u00f3mo se utiliza la comunicaci\u00f3n ambiental digital, qu\u00e9 diferencias observamos entre los distintos canales y c\u00f3mo evoluciona este campo.<\/p>                    <\/div>\n\n                <\/div>\n                    <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>EDITIE 2026 Monitor Digitale Omgevingscommunicatie Pre-order nu en ontvang &#8216;m vanaf 26 november: Dagen Uren Minuten Seconden In de Monitor Digitale Omgevingscommunicatie [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-6953","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/trafficsolvers.com\/es\/wp-json\/wp\/v2\/pages\/6953","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trafficsolvers.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/trafficsolvers.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/trafficsolvers.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/trafficsolvers.com\/es\/wp-json\/wp\/v2\/comments?post=6953"}],"version-history":[{"count":18,"href":"https:\/\/trafficsolvers.com\/es\/wp-json\/wp\/v2\/pages\/6953\/revisions"}],"predecessor-version":[{"id":6973,"href":"https:\/\/trafficsolvers.com\/es\/wp-json\/wp\/v2\/pages\/6953\/revisions\/6973"}],"wp:attachment":[{"href":"https:\/\/trafficsolvers.com\/es\/wp-json\/wp\/v2\/media?parent=6953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}