AI can take a lot of work off your hands. But that doesn't mean you should leave every decision to AI.
Within the Solvers Engine™, we therefore use AI at specific moments in the campaign process. Especially where a lot of information needs to be processed or where a good first version saves time.
The important choices remain controllable.
AI is strong at making a good first version
A clear example is writing advertising copy.
The same campaign requires a different approach for each channel. Copy for a meta works differently than an ad for Google or LinkedIn. Language, campaign type, and available project information also play a role.
The Solvers Engine™ uses AI to build suitable ad copy based on that information. Not one generic text that is copied everywhere, but content that takes the channel and the chosen language into account.
That mainly saves on repetitive work. You don't have to start over with an empty text field for every channel every time.
Good input remains important
AI does not automatically know what is happening out on the street.
In project communication, that makes the difference. A closure is different from limited accessibility. Advice is different from a mandatory measure. A date, location, or detour simply has to be right.
Therefore, good AI support starts with the information you feed to the Solvers Engine™.
AI can then help to quickly turn that into clear communication. It should not invent missing project information.
We consider that distinction important: AI helps you process information, but is not a substitute for project knowledge.
Not everything needs to be determined by AI.
It is tempting to let AI make more and more decisions because it is technically possible.
We prefer to look at the question of where it actually adds something.
Structuring text, rewriting content, processing information, and making suggestions are logical applications. The Solvers Engine™ can eliminate a lot of manual work in these areas.
However, the person responsible for the campaign knows the operations, the environment, and the sensitivities surrounding a project.
You can't just automate away that context.
Control is therefore part of the process
We do not view human control as an intermediate step that is intended to eventually render AI redundant.
It is part of good project communication.
Within the Solvers Engine™, text and other elements of a campaign can be modified. A campaign can also be shared for feedback, allowing others to propose concrete changes. The owner then determines which changes are accepted.
That is deliberately different from letting AI independently determine what needs to be published.
The Solvers Engine™ helps with the preliminary work. Humans maintain control over what is ultimately correct and used.
AI must give back time
For me, that is where the real value of AI lies.
Not in automating as much as possible, but in spending less time on work that the Solvers Engine™ can prepare well.
You no longer start with a blank sheet. You don't have to repeatedly convert the same information into different texts. And you receive support with parts of the campaign process where a lot of information comes together.
As a result, more attention remains for the part where human knowledge is particularly important: is the message correct, does it fit the situation, and is this what we want to tell the environment?
AI does the preparatory work faster. The professional remains in the wheel.
That is how we want to deploy AI within the Solvers Engine™.
