Free e-book
Handbook on Digital Obstruction Communication
Available until September 1st
In this free handbook, Fawad-Khan Bahadur, founder of Traffic Solvers, shares his insights from over 500 projects, supplemented with practical examples, expert contributions, and immediately applicable models.
- 60 pages of practical knowledge
- Based on 500+ projects
- With contributions from subject matter experts
What you will discover in this book
- The growth of digital disruption communication
- From target audience to effective campaign
- How to translate information into behavior
- Case studies by BAM, Buro Rondom, and Fero Group
- Insights from professionals in the field
- Directly applicable to your next project
What do you learn?
Digital disruption communication is a broad field. Therefore, this handbook focuses on the topics that make the biggest difference in practice. From strategy and target audience definition to content, channel selection, and innovation.
Every target group has different information needs. Discover how to tailor communication to residents, commuters, entrepreneurs, and other stakeholders.
Learn from common pitfalls in practice. This way, you avoid misunderstandings and increase the impact of your communication.
Not every channel has the same role. Discover how to smartly combine different communication channels into one effective strategy.
Good content not only informs, but also helps people make better choices. Learn how to translate complex project information into clear messages.
Ten practical principles you can apply immediately. A compact summary of the key insights from the handbook.
Test your knowledge with the Digital Obstruction Communication Challenge. Successfully complete the quiz and receive your digital certificate.
