NEW
Handbook on Digital Environmental Communication
Pre-order now and receive it from October 8:
In this handbook, we share insights and experiences from more than 300 projects, supplemented with case studies, contributions from experts, and immediately applicable tools.
- Practical knowledge and tools
- Insights from 300+ projects
- With contributions from experts in the field
What you will discover in this book
- A strong campaign foundation with clear goals, a thorough stakeholder analysis, and the right preparation before the first communication goes live.
- Understand target groups, behavior, and travel motives to better align communication with who you want to reach and what you ask of them.
- Reaching the right people and channels by consciously choosing where, when, and via which digital channels you inform different target groups.
- Create content that informs clearly, is relatable, and gives people a clear course of action to adjust their travel behavior where necessary.
- Case studies and insights from experts across various disciplines, with lessons learned from real projects related to work activities, accessibility, and communication.
- The 10 Solvers Principles, in which the key lessons from the handbook come together as a practical guide for your own projects.
With guest contributions from six experts in the field
Arianna Oving
Vermeulen Group
Collaboration between client, contractor, and the environment.
Corrad Goesten
VSP
The role of environmental management in effective communication.
Freek Haerens
FERO GROUP
How communication and signage contribute to safety together.
Iben van de Beek
Haans Consultancy
Travel patterns, travel motives, and the interests behind a trip.
Martijn den Otter
Neurofactor
Why behavior and our brain determine whether communication works.
Remko Zaeijen
Haans Consultancy
Travel patterns, travel motives, and the interests behind a trip.
What do you learn?
Digital environmental communication requires more than choosing the right channels. This handbook shows how to work from the target audience and behavior to create communication that reaches, informs, and helps people to act.
Every target group has different information needs. Discover how to tailor communication to residents, commuters, entrepreneurs, and other stakeholders.
Discover how to effectively define the communication area and reach commuters, visitors, and other relevant target groups.
Not every channel has the same role. Discover how to smartly combine different communication channels into one effective strategy.
Good content not only informs, but also helps people make better choices. Learn how to translate complex project information into clear messages.
Ten practical principles you can apply immediately. A compact summary of the key insights from the handbook.
After reading, take the Digital Environmental Communication knowledge test. You will receive a certificate of participation upon successful completion.
