2026 EDITION
Digital Environmental Communication Monitor
Pre-order now and receive it from November 26:
In the 2026 Digital Environmental Communication Monitor, we analyze hundreds of campaigns and millions of impressions. Discover the key benchmarks, differences between channels, and insights from the field.
- Based on hundreds of campaigns
- Benchmarks per channel
- Insight into the results
What you discover on the monitor
- How Digital Environmental Communication is used in practice, based on hundreds of executed campaigns and millions of impressions.
- Which digital channels are used and how they differ from each other in terms of reach, interaction, costs, and other relevant performance metrics.
- Which target groups are reached and how they respond, with insights into age, device, and channel, among others.
- What media budgets yield in practice and what differences are visible between campaigns, budgets, and circumstances.
- Which factors are associated with campaign performance, such as duration, target audience size, geographical area, campaign type, and channels.
- Practical benchmarks for Digital Environmental Communication, enabling you to better interpret and compare the results of your own campaigns.
Which questions does the monitor answer?
What can we learn from hundreds of Digital Environmental Communication campaigns? The Monitor brings together effort, reach, interaction, and costs, and provides insight into the differences between channels and campaigns.
How much reach and interaction do campaigns achieve in practice, with what budgets, and over what duration?
How often are different digital channels used, and which combinations are most common in practice?
From reach and impressions to CTR, CPC, and CPM. Discover how performance differs and the role each channel plays.
What differences do we see between age groups, devices, and other available target group characteristics?
We investigate differences regarding budget, duration, target group size, campaign type, and communication area, among others.
What does an average campaign look like, and within which ranges do reach, interaction, costs, and duration fall?
